Shield Announces Partnership with Chelsea Football Club
Brand announces new competition to give two soccer fanatics the chance of a lifetime
Durban, South Africa and London, England, May 15, 2017 – Shield, South Africa’s #1 selling deodorant brand*, has today announced a partnership with Chelsea Football Club. The two champion brands have come together to celebrate and inspire South Africans who are making moves, both on and off the field.
To kick-off the partnership, Shield is offering a once-in-a-lifetime opportunity – the chance for one lucky person to spend a day training with Chelsea F.C. coaches at the team’s training ground in Cobham to see what it takes to play like a champion. In addition, one lucky superfan will win a Chelsea F.C. dream trip to watch the first team training and meet the team at the Cobham Training Centre. (See further details below.)
The new partnership will inspire young, aspiring South Africans who understand that achieving success requires hard work, practice, and absolute dedication, both on and off the field. Winning requires that you get up and get moving. Sometimes that means getting up before sunrise or rolling up your sleeves to finish that job, or even nailing that penalty kick to win the series. It’s those moments when you rely on Shield. With its superior protection, Shield keeps you dry and odour-free, so that every move you make is one you make with confidence.
“We are thrilled to announce our partnership with Chelsea Football Club. Soccer is the most loved sport in South Africa and is a key passion point for our consumers,” said Gareth Marshall, Senior Brand Manager of Shield South Africa. “Confidence to perform in the moments that matter can often be the difference between winning and losing. With Shield, anyone can have the confidence to take on the day, no matter what their movements are. When you move with purpose, you get things done.”
Chelsea F.C. is considered one of the most successful soccer clubs in the world, representing athletes at the top of their game. Players like Eden Hazard, Victor Moses and Cesc Fabregas are the embodiment of hard work, commitment, and absolute dedication. The team is the perfect partner for Shield to launch this once-in-a-lifetime opportunity to find SA’s best aspiring soccer star and give them a chance to train like a champion.
“This partnership with Shield will provide an amazing opportunity for aspiring footballers in South Africa,” said Ian Woodroffe, international development manager of the Chelsea Foundation. “We know the country holds many players with a huge passion for football and this competition gives them the chance to demonstrate their passion and ability. The Chelsea Foundation works hard to improve the lives of young people all over the world and we look forward to extending our work in South Africa.”
The nationwide competition, launched today, is open to all South Africans. To enter, just purchase any Shield product and send your barcode for a chance to win.
Aspiring soccer players from across South Africa can win a chance to participate in nationwide trials conducted by Chelsea coaching staff to compete for the ultimate prize, a chance to train at the Chelsea Football Club for a day. There will be five heats taking place in Johannesburg, Cape Town, Bloemfontein, Port Elizabeth and Durban. The knock-out rounds will be aired across South Africa on SABC’s Soccer Zone.
For those who prefer to enjoy the game from the stands, there is an opportunity for the ultimate Chelsea fan to win a Chelsea F.C. dream trip, including the opportunity to watch Chelsea play live and meet the team at Stamford Bridge Stadium.
*Nielsen market sales value. SA Deodorant Category. 12mm Jan 2017